WHAT YOU'VE BEEN DOING
You have been taught to enjoy things at arm's length.
At some point sincerity became a liability. Praise something plainly, without the protective wink, and a room recalibrates: too keen, too much, faintly embarrassing. So enjoyment learned to travel in disguise, air-quoted and hedged, always ready to be downgraded to a joke the moment anyone looks.
It is a tiring way to feel about a nice smell.
It has never once played it cool. Look how well it's doing.
