WHAT YOU'VE BEEN DOING
You have been buying the cleaning aisle's imagination.
The cleaning aisle employs more marketing psychologists than chemists, and it shows. 'Ocean Breeze Ultra.' 'Alpine Fresh Power.' Neither has met an ocean or an alp; they were named in a beige office by someone hitting a target, and they smell of the idea of clean, a chemical your subconscious was told to trust. You spray it round, and for twenty minutes the place smells like a swimming pool having a feeling.
It was never about the room. It was about the fifteen minutes before someone judged it.
